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About us

Enhance Your Beauty Routine


Indulge in our premium beauty services and products designed to enhance your natural beauty and boost your confidence. Our expert team is dedicated to providing personalized recommendations to meet your unique needs.

"Start with the customer – find out what they want and give it to them." - Mary Kay Ash

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Beauty Tips


Our team is composed of knowledgeable beauty experts.

We offer a variety of products and expert advice tailored to enhance your beauty journey.


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Your Beauty Haven

Meet our team

Passionate experts dedicated to enhancing your beauty journey

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of products, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the beauty industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house beauty experts and looks after the community of thousands of beauty enthusiasts.

Iris Joe

Chief Beauty Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.